With the demand for SEO content rising every day, it is no wonder that SEO is one of the hottest topics in the market now. And with good reason everybody aims to rank their website on the first place. Having a website with optimized content is a crucial deal for every business. It increases your ranking on SERP. In case you are not familiar with SERP, it stands for Search Engine Result Pages. Every Brand and Business aims to establish a solid web presence. SEO is one of the best ways to do exactly that. It can help your business grow exponentially within considerably less time.
There are a set of steps which you can follow. These are not like rules but more like best practices. If you wish to have the content of your site well-optimized it is recommended you follow them.
Realize your Goal
This seems kind of vague, doesn’t it? But the thing is unless and until you properly realize your goals, you won’t get good content. You need to have a strategic meeting with the content development team. This would help you chart out a roadmap. It would also help your content delivery team get a good idea of what you intend to do.
Without realizing a specific path, it is near impossible to get the best content for your website. If you wish to have a better ranking when people search phrases linked to your business or brand, then you need to get a good measure of what your long term goals are. A focused approach is always the best method.
Set Target Audience
The next step you need to take is determining the kind of audience you intend to have on your site. It follows immediately after planning out a roadmap. At this stage, you choose who your site will impact the most. It is essentially the same as recognizing your business customers on the web. With this in mind, you would be better able to advertise your site. SEO is not just about optimizing your own site. It is also about redirecting to yours from another site. Setting a target audience would allow you to set alerts and adverts on sites which indirectly relate to your business or brand.
Keywords
The whole deal of SEO revolves around keywords. These are words which intricately define your business. Use of keywords can get you better ranking on SERP. It is the next logical step. It is also one of the most important ones.
What do you think happens when a specific person searches something? Queries like “How to turn off Firewall?” and “My connection is being blocked. How do I unblock it?” boil down to the same intent and keywords. Normally people use phrases but the use of sentences while searching is not uncommon. In the end, the two elements in the example have the same set of keywords. These are “help”, “firewall”, “connection”.
Similarly, realizing a set of keywords which relate to your business will help search engines filter out your page when it gets a query which either matches the text on your site pages or the keywords and intent matches the same. Choosing a core set of keywords and then related keywords which revolve around those core keywords can get you more traffic.
Getting the relative Rank of your Content
It is true that SEO can get you more traffic on your site. SEO can help you build a brand image and expand your business. But that does not happen overnight. One of the best ways to get a measure of the quality of your content is by using SEO tools. If you are new to SEO or you wish to know how well your site fares, SEO tools are one way.
SEO tools like Moz and Ahrefs give you a measure of how well you can rank when someone searches for a given keyword. Not just that, they can also tell you how better your site ranks in comparison with a competitor’s site. Few SEO tools you can you are:
1. MOZBAR
MozBar is a tool for SEO. It is one of the best you can find. It is developed by MOZ. MOZ was founded way back in 2008. It offers SEO tools which audit sites, help them optimize their content and get them better SERP ranking.
MozBar is a browser tool created by MOZ. It helps you create custom searches to let you see how well your site ranks. It rates your site and its content to help you better utilize your resources. The metrics offered by MozBar include:
Specific Page Authority
This is an SEO score that gives you a prediction of how well a page from your site would rank on search engine results like Google Results.
Domain Authority
It gives your whole website a score. Instead of focusing on a specific page, it tells you how well your whole site fares in the search result.
2. Ahrefs
Ahrefs is yet another toolkit for SEO. It is considered as one the best toolsets one can use for SEO. It offers a large set of live links. With Ahrefs, you not only get a site analyser, but you get an indepth analysis that includes
Ahref Rank
Similar to Alexa Rankings, it does not give you the most accurate ranking but it rather ranks your page based on how much traffic you are supposed to get based on content alone.
Competitor Site Analyser
Ahrefs gives you a way to analyse your competitor’s site. All you need to do is enter your competitor’s URL, then go to “Organic Keywords” section. This will give you keywords from your competitor’s site which give them an edge over you.
Tracking Individual Keywords
With Ahrefs, you get a way to track individual keywords related to your business. This helps you to add or remove the words which impact the most on site traffic.
3. BuzzSumo
BuzzSumo is yet another SEO tool that you can to optimize your site. It is easy to use and offer a wide range of features like:
Keywords Monitoring
This allows you to change your content as per the trend in the use of keywords. Certain words tend to change over time. And though they may refer to the same thing, their presence in the content impacts heavily on the overall SEO ranking.
Infographics
BuzzSumo provides you with an easy way to make infographics on the keywords that concern your business. This is one of the most important features of BuzzSumo since creating infographics is not a child’s play.
Refined Search Results
BuzzSumo offers a unique filter which gives you a more refined search result. It is known as B2B filter and can be used to filter out irrelevant content from the search results.
