Squarespace is a New York-based private company which is known for providing software as a service for web hosting and building. The customers of Squarespace use website templates that are pre-built as well as drag and drop tools to design web pages. The founder of Squarespace, Anthony Casalena created the company for the purpose of blog-hosting while he was still attending the University of Maryland. The company was founded in 2003, and he was the one and only employee until 2007. It earned $1 million in revenues in 2007. The company employed 30 people in 2010, and currently, it has almost 800 employees.
Squarespace website optimization and SEO Advantages
People who want to optimize their Squarespace website optimization. They need to know about Search Engine Optimisation that enables the users to find out what the keywords are which customers use to search for different things on the internet. But, the important part is not just to know the keywords. Users need to devote a lot of time and effort to look for the important keywords that will make their websites noticeable among the potential customers so that they get to know about the company and what it does.
This is the perfect time for us to learn more about SEO so that the websites can be optimized quickly and efficiently. Broadly speaking, there are two types of SEO- on-page SEO that is related to optimising the website itself and off-page SEO that allows the user to take advantage of the external or outside signals so as to increase the traffic to his website with the help of search engines.
While it is attractive to use the external sources and search engines to boost traffic on the website, it is a better option to first improve the website, and make the required changes so that traffic could be increased. This is because the on-page SEO is a relatively cheaper and cost-effective way to grow the traffic on a website as compared to taking the help of external sources like paid media, advertisements, and a lot of other external sources. It is crucial for the user to make sure that his website is user-friendly before calling upon the external signals and sharing the link to audiences via search engines and other related means.
Squarespace provides SEO advantages to its users, let us look at those advantages.
1. Sitemaps: The websites at Squarespace are loaded with an XML sitemap that is automatic. The sitemap is ongoing and contains all the URLs of a user’s web pages as well as takes care of the image metadata so that it can make the indexing SEO-friendly.
2. Smartphone-friendly: Squarespace websites have responsive themes. This means that the images and content automatically adjust when viewed from different devices. For example, if the website is viewed from a smartphone, it will look exactly the same as the website that the user runs on his computer or laptop. A smartphone-friendly is vital for search engines like Google and Bing.
3. SSL Certificate: All the websites registered with Squarespace are provided with an SSL certificate. The visitors or viewers of the websites get a secure connection on all the pages of the website. And the search engines even reward the user for using HTTPS.
How to effectively do the SEO of your Squarespace website optimization
There are certain steps which the users need to follow in order to optimize their website and gain traffic. These steps are mentioned below.
1. Keyword Research is a must
It is important for a user to learn and understand the basics of keyword research. This research helps the user to know a lot about his target customer base. Keywords help in educating the user about their audience’s behavior and routines as well. And the research is not for the simple or easy keywords that people are using in regular conversation. The keywords that a user looks for should be specific to the topic that he is looking for. These keywords should have high or medium search and low competition.
First of all, prepare a list of all the keywords that you want to target. Make a group of similar keywords and use one word to look for those keywords. After that look for the topic on the search engine(s) using that keyword. In this way, the user will not only be able to assess his performance but the performance of his competitors as well.
2. Top Quality Content
It is important for the user to understand that if he needs to get traffic to his website. He also needs to produce a top or high-quality content for its customers which bring value to them. The content must be original and unique. The research that the user does must be detailed to dig deeper and provide top quality content. The content must address the intent of the searcher. There should not be a repetition of words, instead, make use of different phrases related to the content. The focus should be on providing quality and not on quantity.
3. Title Tags Optimization
Title tags are extremely important for search engines. The title tag defaults to the page’s title and also on the site title on Squarespace. The user has the choice to customize information on his page.
4. Use of Keywords in Headings and Descriptions
Once you know what the keywords that fit your topic are, make sure you use them in the headings. You can also put the keyword in the description. Although descriptions do not increase the ranking of the website on the search engine directly. If the keywords are highly related and relevant. Then they will in some way can help in boosting the performance of the website.
5. Make the URLs Simple
You should try to keep the URL as short and as structured as possible. For example, if the title of the topic is “How to be Positive,” the URL of the topic could be shortened to www.example.com/topic/be-positive. It must be noted that the user makes use of hyphens (-) in between the words in his URL so that it is easy for the visitors to read and understand.
These are the steps which you need to take care of while optimizing your Squarespace website optimization.
