Whenever a user initiates a search on the search engine, relevant links to thousands of websites appear in front of him/her. In the modern marketplace, every organization has their own personal website which promotes their vision, products, and services. The internet has revolutionized the digitization of the contemporary world. Most of the consumers have a tendency of doing research on the product they want to purchase. Having a website not only increases the business outreach but also drives the attention and trust of the consumer.
The importance of a website for marketing led to the breakthrough of WIX. A non-technical user can use the drag and drop editor to develop a professional site without having to know the coding part of it. WIX is one of the leading website builders in the market due to its easy to use tools, useful apps and plenty of templates for all kind of organizations.
What Is Wix Optimization?
However, having the website only is not enough. It might be possible that when netizens look for the kind of product or service you provide, the link to your website is not included in the top ten or fifteen links. When someone looks for anything on any search engine, then the first ten links are most likely to be clicked, and most probably they will top the search results for a long period. However, how does the search engine decides that which website will appear on top? Ever thought of it?
Introduction to SEO
Search Engine Optimization (abbreviated as SEO) is the process of optimizing a website in order to increase the number of users who are visiting it. A website is more likely to be searched if its ranking is high in search engines like Google or Bing. When a website is visited often, it leads to better business due to the increase in the traffic of a website. Thus all the organizations focus on a good SEO to optimize their website, increase their ranking in search engine and to gain the attention of more and more netizens. It uses captivating keywords to engage the users.
Types of Optimization Practices
The most common optimization SEO practices adopted by marketers are classified into three categories, i.e., White Hat SEO, Black Hat SEO, and Gray Hat.
White Hat SEO:
This optimization practice adheres to the rules and regulations laid by the search engines. The performance of a website can be improved by following the terms and conditions formulated by the search engine whose SEO services are being utilized by the website. Thus the probability of getting penalized or de-indexing of the site is very low. It is suitable when the investment is focused on long-term.
Black Hat SEO:
This type of optimization technique adopts the procedures which are not in accordance with the SEO guidelines framed by the search engines. The loopholes in the search engine are exploited to achieve higher ranking and a quick financial return of the site. Therefore it may lead to banning of the site due to keyword stuffing, duplicate content, doorway pages, etc.
Gray Hat SEO:
This technique of optimization is a fair balance between White Hat SEO and Black Hat SEO. It employs the procedures which do not abide by the rules of search engines but also do not violate them. Thus they neither fall into the category of White Hat SEO nor Black Hat SEO.
Types of SEO
The two types of SEO are: On-page SEO and off-page SEO
- On-page SEO: It includes all those activities which are carried out before the page gets published in order to increase the chances being easily discovered by the users. It emphasizes title, sub-headings, meta descriptions, images, meta tags, etc.
- Off-page SEO: This category of SEO consists of the set of activities which aims to promote a site once it has been published. It may include giving ratings and reviews to the site, creating a website forum, sharing the link to the site, etc.
Tips to optimize WIX website
Wix not only provides the tools and utilities to develop a fully professional website. It also offers a free and intuitive tool that helps in boosting the ranking of the website. The tool, known as “Wiz” provides crucial tips to optimize the website developed by creating good SEO title. The most common practices for better Wix Optimization are mentioned here
Use long keywords:
Keywords can be defined as a phrase which is likely to be typed by the netizen to see the relevant result. For example, if you are a cafe owner and want your website to appear on the top of the search result page whenever a user looks for ‘best cafes.’ However, millions of other similar cafes too must have used the same keyword. Therefore, it is advised to keep the length of the keywords longer than the average. It will not only attract the right audience but will also be more targeted. Along with the same, it will also lead to better Wix Optimization. Considering the example here, you can use ‘best cafes at the minimum price in Lucknow’ to increase the chances of being found by customers of Lucknow.
Write good content:
The content should be informative yet easy to interpret. The language should be fluent and error free. The pages with spelling mistakes and grammatical error rank lower in the search results. If the content is pretty long, don’t forget to break into small paragraphs with several subheadings. Usually, the longer content posts get a better ranking than the small posts. However, length and grammar are not the only things to focus on. The content should be plagiarism free, intriguing and in the active voice. Following the above-mentioned will lead to better Wix Optimization.
Page Titles:
The page title will be displayed as the heading of your website in the search result. So make sure it is of perfect length (50 to 70 characters) because too short page title won’t catch the attention of the user and too long titles will be truncated. It is recommended to use the keyword phrase in the title and being descriptive at the same time. For example, “create your own website in 10 easy steps” is a better title than “create your own website.”
Internal Linking:
The site’s SEO improves when the content of a page contains links to other pages of the website. It becomes easier for users to navigate through the whole website. This is to ensure that they will be able to find useful content in one go.
Meta Description and Header Titles:
The header titles should be catchy and unique to draw the attention of users. This is to distinguish your website from the others. Using the same meta-data descriptions even in sections of pages appears to be duplicate content. The similarity of content descriptions lowers the ranking of a page. The description and titles should be diverse.
Make Mobile Friendly Website:
Nowadays the world is becoming more smartphone oriented. People are becoming more dependent on mobile phones rather than on laptops and tablets. Thus the website should be mobile friendly. Therefore, website developers on WIX are recommended to implement accelerated mobile pages(AMP), so that it does not take a long time to load on mobile.
Use Images:
A media rich website catches the eyes of the users and enhances their experience of the website. Photographs, videos, and GIFs not only illustratively describe the content but also ameliorates the appearance of the website. Don’t forget to add the unique textual description to each image so that they are more likely to appear on Google Images also. This will ensure better Wix optimization.
Conclusion
Thus SEO is a way of increasing the popularity of a site among the netizens. Wix optimization ultimately leads to its higher ranking in the search engine result resulting in the growth of the business. The various types of SEO services help to increase the strength of visitors by using different tactics. White Hat SEO focuses on the ethical route and most accepted but incurs a huge investment. Black Hat SEO is the ranking process which is discouraged by the search engines. Although, they lead to spurt financial profit. Gray Hat SEO falls midway between the White Hat SEO & Black Hat SEO. It has fewer chances of being banned, and this is the most widely used technique. The two categories of SEO are On-page SEO which aims to promote the page until it becomes live and Off-page SEO which intends to increase the popularity of the page.
Along with a good SEO, it is also recommended to follow a standard for writing the content of the website, usage of media, unique titles and meta descriptions which can draw the attention of users. The popularity of WIX is soaring high, and therefore these tips will help the new and existing users of the website builder to optimize their websites and to increase their rankings in the search engine.
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