Often entrepreneurs having an idea of a quirky product or service, which has not been catered to a broad range of customers yet, can’t decide from where to start. They might be contemplating launching their business or struggling to choose between retail shop or an online store. And when there are over 200 million shoppers spending money online then why not start an e-commerce business. There will not be a better time than this to flaunt the distinctive features of your service or commodity to the wide range of online buyers. And if you are ready to start your online business then Shopify website optimization is your best ally in the market.
Shopify is one of the most popular e-commerce platforms which intends to help the entrepreneurs in selling their products online. It is a user-friendly web builder that doesn’t require any experience in web development or coding. With numerous payment gateway methods, sales channels, and reporting tools than other e-commerce platforms, it’s inevitable not to choose Shopify to create a place for your product in the online world. All this sounds really nice, doesn’t it? But despite the early enthusiasm, unoptimized website, outdated information and missing SEO data cause loss of traffic, sales opportunities, and revenue.
Therefore it is essential to look for possibilities for optimizing your online store website. So in this post, we are going to help you to identify the critical elements which your website might be lacking at the moment. We will also tell you the strategy and simple steps to optimize your website to increase the traffic and sale. Let’s explore each of them.
1. SEO-Friendly website
When your website appears on top pages then there will be more chances of shoppers visiting your website. SEO is the key factor for deciding the ranking of any web page . Therefore SEO hugely affects the success of any online business. Often in a hurry of just getting their website online and products listed, most of the proprietors neglect it. A bad SEO will reduce the ranking of your website and the chances of it being searched will reduce significantly. So before taking your website online, find some extra time to come up with a good tile, meta description, and relevant URLs. The optimization of these three parameters results in a good SEO.
2. Avoid landing pages redirect
You can apply 301 redirect links in Shopify using “URL Redirect”, a built-in redirect function. But unnecessary redirects annoys the users. No one would like to visit the same page several times. Moreover, it creates performance issues. It appears as if your website has limited unique content. Also, make sure that none of the links are broken. When customers click on a broken link, it’s very frustrating for them and then they decide to leave the website. No one has enough time to kill it while checking out which link is not broken.
3. Avoid Duplicate Content
When you copy someone else’s content for your Shopify store, it leads to plagiarism. Most of the search engines have policies which restricts copying of content. Either they penalize the website or block it permanently. So even if you are in a hassle to get your store a platform in online market, make sure the content is distinguished. Else the copied content will severely affect the ranking of webpage. Small SEO Tools Plagiarism Checker is one of the free tools which ensures no duplicity of the content in the website.
4. Fast and Responsive Theme
Though customization of themes is possible on Shopify but be careful with it. You can edit your styling CSS file and add few other things to draw the attention of customers but don’t make it messy. Add minimal features to a theme as it not only makes the page overloaded but also increases the loading time. Maximum users close a website if it takes longer than usual to get loaded. Shopify makes use of an open-source template language called Liquid. So if you’re not acquainted with it, hire someone who has profound knowledge of theme development and Shopify website optimization using Liquid.
5. Improve the Experience of User
The experience of user is mostly all about accessibility. The customers like a website which is easy to navigate and gives quick response. Since people use smartphones more often than laptops therefore the website should be mobile-friendly. The response time for each option should be less. A user friendly website tends to attract more users visiting it again and again. This leads to the increase in traffic and profit.
6. Optimize Product details
The product details basically consists of product description and product image. To avoid any discrepancy, it is recommended to write a compelling, original and complete product description. If your description lack any of the three qualities then you need some time to clean the mess. The description of products should be stellar to catch the attention of netizens. Make sure to use right and unique keyword and title for each product page.
The next thing which influences the purchasing decision of any online buyer is the image of product. The image needs to be descriptive to depict the worth of the product. Make sure to add only those images with your product description whose rights belong to you. It’s very common to use the images of similar product from other online vendors or sources. But it becomes problematic later. Also it is recommended to add title tags and keywords with the image too so that search engine can explicitly identify the image and its relevance.
These are some of the basic and most commonly used ways for Shopify website optimization. You can not stop once your business goes online. Your job doesn’t end with opening of your online store. You must make efforts continuously to raise the ranking of your website. To do business, one must continue to promote their products to not get eliminated by the rivals. Therefore optimizing a Shopify website is a constant journey. Don’t forget to optimize and upgrade your website after taking it online.
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