Tips To Create Instagram ADs

Tips to make impactful ads:

1. Make the best of the feature: After many requests, Instagram has decided to finally introduce the zoom feature. As the name suggests, it lets the users zoom in and out in not just pictures but videos as well. It gives a chance to companies to come out with something creative to make full use of it.


2. Use the best content: If you think your old policy of creating new content for advertising is going to work on Instagram as well, you might be mistaken. In reality, you don’t need fresh content every time, rather use the best one that you have, that your followers like to promote your business on Instagram. You must remember that not every ad campaign will be a success, so it is better to start with something that you know your audience might like.


3. Don’t be too obvious: Use more of natural posts, rather than straight forward promotional ads. If you keep on promoting your products or services, your followers may not like it. So use more of natural, organic posts to attract the followers. Although the ultimate goal is to promote but in a subtle way.


4. Target your audience: Instagram primarily focuses on the extended data of the users, linked with Facebook ads. This makes it possible to tap the right consumer audience. You can target the followers based on the location, age, gender, and even language. Another brilliant feature that Instagram boasts is the custom audience, which can help you select a range of targeted customers. This will help you reach out easily to only the most relevant followers. When you target the right audience, your click-through rates will generally increase and ultimately help you in bringing down the cost per click rate.


5. Use hashtags: Instagram is all about hashtags. Hashtags are believed to significantly engage more followers, approximately by 12.6%. so, if you thought that hashtags are a waste, you need to reconsider. Create a new hashtag for your business enterprise that actually reflects your brand or use something quirky to attract followers. You can a maximum of 30 hashtags on each post, make the most of it.


6. Wise use of text: Instagram is a photo sharing platform; therefore the use of text is limited. Most of the times, the character limit is that of 2,200 characters. To make the most impact through your Instagram ads, it is essential to use them wisely. Keep your target audience, their persona, your goals in mind while framing the content of the caption. Believe it or not, it surely leaves a mark on the audience.


7. Give a complete experience: It is very important to have consistency in the ad campaign. When you design your campaign according to the plans and goals, you must be able to tell a story or give an experience to the targeted audience. Each part of the ad should be a spokesperson of the company’s identity. For this, many companies use the same filter or template for each of their ad posts. We are not asking you to stop experimenting, but just stick to the plans and policies.


8. Post at the right time: If you know your target audience well, it won’t be a problem to know when they are the most active. Ascertain this time period or periods, and stick to them for posting your ads. It will fetch you more views and farther reach. Instagram also has a feature of scheduling posts to make it easier for you.


9. Keep a check: Well your job doesn’t end at merely designing and posting ads, rather it goes on and on. You can check on the performance of your ad posts in the Facebook Ads Manager, just like you do for Facebook ads. It will provide you useful insights about the engagement, and you can track the performance. With this, you will not only know about which of your posts are performing but may also find out the reason if they are not performing well. With this you can easily update and improve your campaign, to make sure all of them perform and promote your brand.