We Worked on
Shopify store
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Optimized website for keywords
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Content Updation
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Internal Linking
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Image Optimization
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Link Building
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Keyword Research
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Schema
Project Overview
This SEO campaign focused on improving the organic visibility and traffic for a Shopify e-commerce website over the last 12 months. The main goals included:
- Increasing organic clicks and impressions.
- Improving CTR and average ranking positions.
- Driving overall growth in organic search performance.
Objective
The goal was to increase the website’s visibility, improve rankings, and drive organic traffic through a well-structured SEO strategy.
Result After Optimization
Traffic Growth: The website witnessed a consistent rise in clicks and impressions, especially from March 2024 onwards. This reflects the impact of technical fixes, on-page optimizations, and improved content quality.
CTR Boost: The CTR improved to 3.3%, showing better targeting and engaging meta titles and descriptions.
Keyword Positioning : Average Position: Improved to 21.4, indicating a higher number of keywords ranking closer to the first page of SERPs.
Metrics Overview
| Metric | Before Optimization | After Optimization |
|---|---|---|
| Clicks | ~2K | 16.5K |
| Impressions | ~120K | 503K |
| CTR | 1.0% | 3.3% |
| Average Position | ~50+ | 21.4 |
Conclusion
The Shopify e-commerce store achieved remarkable improvements, with a 16.5K increase in clicks and 503K impressions. The CTR tripled to 3.3%, while the average ranking position significantly improved.
These consistent gains highlight the effectiveness of the SEO strategy and provide a solid foundation for continued organic growth.