Roofing Contractor SEO Case Study
How organic SEO took a US roofing contractor to the top of Google for its core services, with more than 600K monthly impressions.
Google impressions a month
Monthly organic clicks
For core roofing keywords
Priority keywords in Google top 5
WE WORKED ON
Organic SEO campaign
- Technical SEO & Site Cleanup
- Keyword Targeting
- On-Page Optimization
- Toxic Backlink Cleanup
- UX & Bounce Rate
- On-Site Maintenance
PROJECT OVERVIEW
This campaign focused on a US roofing and exterior contractor that was struggling to get onto the first page of Google. The site had weak organic visibility, a poor user experience with a high bounce rate, and more than a thousand low quality links already indexed across search engines. The main goals were:
- Increase organic traffic and rankings for competitive roofing searches
- Build brand awareness across the service area
- Fix the technical issues and clean up the backlink profile
Objective
The goal was to get the contractor ranking on page one for the services that actually bring in jobs, and to turn that visibility into steady organic traffic.
RESULT AFTER OPTIMIZATION
Total Impressions
Total Clicks
Monthly Organic Traffic
Keywords in Top 5
Top rankings for the services that bring in jobs
The contractor reached #1 on Google for “roofing services” and “roof renovations service”, with a cluster of other core terms landing in the top five.
616K impressions and 4K+ organic clicks a month
Those rankings translated into real visibility, with 616K monthly impressions and over 4K organic clicks, trending upward across the window.
Steady organic traffic of 6K to 7K visits a month
Third party tracking confirmed a steady base of roughly 6K to 7K organic visits each month.
Cleaned up 1000+ toxic backlinks and fixed the user experience
Alongside keyword targeting and on-page work, the project removed more than a thousand low quality indexed links, improved the user experience to lower the bounce rate, and kept the site healthy with ongoing maintenance.
TOP KEYWORD RANKINGS
| Keyword | Google Ranking |
|---|---|
| roofing services | #1 |
| roof renovations service | #1 |
| hail damage roof repair contractor | #2 |
| siding replacement services | #2 |
| cedar shake roofing contractors | #4 |
| roofing replacement services | #5 |
CONCLUSION
Focused organic SEO moved the roofing contractor from the back pages onto the top of Google for its most valuable services. Technical cleanup, a healthier backlink profile and a better user experience combined to deliver #1 rankings, 600K plus monthly impressions and a steady flow of organic traffic.