Law Firm SEO Case Study
How technical SEO, legal schema and local targeting grew a South Florida law firm’s search visibility in just three months.
Google impressions in 3 months
Growth in organic clicks
Average position, up from 21.7
Months to these results
WE WORKED ON
SEO campaign
- Technical SEO Audit & Fixes
- Practice-Area Page Optimization
- Legal Schema Markup
- Local Keyword Targeting
- On-Page SEO
- Content Optimization
PROJECT OVERVIEW
This campaign focused on a business law firm in South Florida that was struggling with search visibility. In its first three months the site averaged position 21.7 with only 19.3K impressions, so it rarely appeared for the searches potential clients were using. The main goals were:
- Lift rankings for high intent legal searches across South Florida
- Grow impressions and organic clicks from Google
- Strengthen technical health and on-page relevance for every practice area
Objective
The goal was to move the firm from the depths of page two onto page one for the practice areas and locations it serves, and to turn that visibility into qualified enquiries.
RESULT AFTER OPTIMIZATION
Total Impressions
Total Clicks
Average Position
Impressions Growth
Impressions grew 160% in three months
Comparing the two quarters side by side, impressions climbed from 19.3K to 50.2K and clicks rose from 228 to 340, while the average position improved from 21.7 to 11.1.
Steady, compounding growth in clicks and rankings
Rather than a one-time spike, the firm saw a consistent upward trend across the three month window as technical fixes and on-page work took hold.
Legal schema and local targeting across South Florida
A full technical audit cleared crawl and indexing issues, every practice-area page was optimized, legal schema markup was added, and local keyword targeting covered Palm Beach, Broward and Miami-Dade.
METRICS OVERVIEW
| Metric | Before | After |
|---|---|---|
| Total Impressions | 19.3K | 50.2K |
| Total Clicks | 228 | 340 |
| Average Position | 21.7 | 11.1 |
CONCLUSION
In a single quarter the firm more than doubled its search impressions, grew clicks by nearly half and cut its average position almost in half. Technical cleanup, legal schema and focused local targeting moved the practice from page two onto page one for the searches that bring in clients.