We Worked on
Optimized website for keywords
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Content Updation
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Internal Linking
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Daily Content Posting
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Link Building
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Keyword Research
Project Overview
In this case study, we will examine the SEO performance for last 12 months. The website’s organic traffic, impressions, and click-through rates have shown significant growth due to strategic SEO efforts, including targeted keyword optimization, content creation, and technical enhancements.
Objective
The goal was to increase the website’s visibility, improve rankings, and drive organic traffic through a well-structured SEO strategy.
Result After Optimization
Challenges Faced
- Low initial impressions and clicks in the first few months, with minimal traffic visibility.
- Average CTR was relatively low (2.1%), indicating room for improvement in content optimization and user engagement.
- Ranking positions were not favorable, as indicated by an average position of 36.1.
Key Metrics at a Glance
| Metric | Before Optimization | After Optimization |
|---|---|---|
| Total Clicks | ~5K | 29.6K |
| Total Impressions | ~400K | 1.38M |
| CTR | 1.0% | 2.1% |
| Average Position | 60+ | 36.1 |
Process & Execution
Actions Taken
Keyword Research and Targeting: Detailed keyword research was conducted to identify high-traffic, low-competition keywords relevant to the website’s niche. Content was optimized and interlinked to improve relevancy, particularly for long-tail keywords.
On-Page SEO Enhancements:
- Meta titles, descriptions, and headings were refined to increase click-through rates and improve keyword relevance.
- Internal linking was strengthened to guide users and search engines through the website’s content.
- Structured data and schema markup were implemented to help search engines better understand the content and display rich results.
Content Creation:
- Fresh, engaging content was added regularly, focusing on trending topics within the industry.
- The content strategy involved a mix of blog posts, case studies, and guides, which helped increase impressions and engagement over time.
Backlink Strategy:
- A concerted effort to build high-quality backlinks improved the website’s domain authority, leading to increased search engine trust and better rankings.
Technical SEO Improvements:
- Website speed and mobile friendliness were optimized using tools like Google PageSpeed Insights and WP Rocket for caching.
- Broken links were fixed, and unnecessary redirects were removed to streamline the site structure.
Results
The chart from Google Search Console indicates a steady upward trend in both impressions and clicks over time:
- Impressions: The site went from almost 0 impressions in early September 2023 to over 1.38 million impressions by September 2024, showing increased visibility in search results.
- Clicks: Traffic growth was substantial, increasing steadily from under 100 clicks in the first few months to over 29.6K clicks by the end of the year.
- Click-Through Rate (CTR): While the average CTR was 2.1%, targeted meta optimization and SERP feature improvements boosted click-throughs from certain pages, driving more engagement with the content.
- Positioning: The website’s average position gradually improved over the course of the year, with significant upward movement in rankings for key search queries.
Conclusion
This case study demonstrates the power of consistent SEO practices over time. By focusing on technical SEO, content quality, keyword strategy, and backlinks, the website experienced sustained growth in impressions and clicks, improving its visibility and positioning in search engine results.
For continued growth, refining CTR strategies and focusing on improving the website’s average position will be key to converting more impressions into clicks and ultimately, business results.