Project Overview
The goal of this CBD Website SEO optimization project was to improve the organic search visibility, increase traffic, and improve keyword rankings over a 6-month period.
following tools were used to monitor progress and results
Result After Optimization
Process and Execution
When we started, the website had organic traffic of around 11K visitors per month and 7K ranked keywords, with only a few in the top 10. The Google Search Console CTR was 1.6%, the average position was 32, and engagement metrics showed 28.5K users over three months, 1.75M impressions, and a bounce rate of approximately 48%.
To improve these metrics, we implemented several strategies: optimizing page speed, fixing crawl errors, and improving internal linking for better navigation; refining title tags, meta descriptions, and headers while updating content with target and long-tail keywords; creating high-quality, user-intent-driven content for informational and transactional pages; acquiring authoritative backlinks; and enhancing user experience with engaging CTAs, better content flow, and improved mobile usability. These changes collectively led to a significant boost in traffic and performance.
Conclusion
This SEO optimization project resulted in significant growth across all key metrics, including traffic, revenue, and keyword rankings. By focusing on a combination of technical fixes, on-page optimization, content improvements, and link-building, the site achieved a 33% increase in clicks and 15% increase in impressions within 6 months.