Content plays a major role in keeping audiences captivated and that’s why it is an inseparable aspect of online marketing. Although content can be very strong it is necessary for one to possess the required knowledge to make good and efficient use of it. First and foremost, it is important to come up with informative and engaging content in order to share it online. Nonetheless, just creating good content and putting it online is not sufficient for achieving the desired outcomes. With the content promotion, you can increase brand awareness, drive traffic, generate new leads, and get the best results possible. This article lists the best content promotion tools so that you can widen your reach and get in touch with the masses.
BEST CONTENT PROMOTION TOOLS
1. AHREFS
Ahrefs is undoubtedly one of the most important content promotion tools at the moment. Besides being the best, it is the latest entry into the link research tool space. Ahrefs uses its own bots and index which is based on important information from a trillion website connections. In addition to that, their index is refreshed every thirty minutes and users are provided with fresh data within the duration of the update. Ahrefs consists of a ranking database of approximately forty-five million keywords and that too from nine different countries. World-famous tools such as SERPs Analysis, Reports, Labs/Tools, and Site Explorer are within the membership of Ahrefs. The best thing about Ahrefs is that its pricing is very simple and it only alters on the basis of the volume of data you have access to.
2. MozBar
MozBar is an extension of Google Chrome Browser that provides all-around SEO metrics when you look at a webpage or a SERP. It is very useful while searching for keywords through your search engine in order to learn about page authority and domain authority for all the results that appear. With the premium version, you can learn keyword difficulty and other essential SEO metrics. Additionally, MozBar boasts an excellent feature known as the “highlight tool’ as it allows you to highlight the various links that you come across on a site and classify them as internal, external, no-follow and do-follow links. This feature can help you instantly learn and recognise the linking patterns of a certain site.
3. Open Site Explorer
An inbound link strategy is a must-have if you want to build your SEO and promote your content in the best way possible. Open Site Explorer is another efficient tool by Moz that can work wonders. With the free version of this tool, you can quickly figure out the total number of inbound links that your site has, domains from where the links are coming, and get a list displaying the top pages of your site. Despite being a simple tool, it can provide you with a lot of important information about your site. Moreover, with the professional version of Open Site Explorer, you can enjoy the brand new feature known as “Link Opportunities” through which you can easily fix broken links. Along with that, you can search domains that link to the websites of your competitors and locate unlinked mentions as well.
4. Mention
This tool has the potential to keep a check on various social media platforms, forums, websites, and that too in more than forty different languages. Mention is very useful for bloggers and marketers. It helps them gain a clearer perspective on what people are talking about them over the Internet. Moreover, this tool can easily generate reports for your mentions. You can share these reports with clients and partners without any difficulty. These reports will enable you to analyse the performance of your content and the total number of times people mention you. Not just that, with this tool, you can learn how people view your brand or what you represent. Lastly, you’ll be able to make the necessary changes. You’ll also achieve better results with the content that you would produce in the future.
5. CoSchedule
CoSchedule allows you to share blog posts as many times as you want. You do not have to squander your time and energy on just promoting a particular piece of content once and then switching to another one. In fact, you can promote an article as much as necessary until you attain the desired results. Along with that, this tool can help you determine when it is the best time to make posts on different social media networks and it also gives you automation capabilities as well. If you are occupied with making content, you need not to worry as all the sharing will be done for you. On this account, CoSchedule is indeed a reliable tool.
6. Inkybee
Getting in touch with the right influencers is one of the best methods for spreading content over the web and getting great traffic. However, it is somewhat difficult to come across good influencers and do proper research on them. This issue can be easily resolved by Inkybee and its various tools. Inkybee offers the most number of features as compared to another similar tool. One of the most essential features of Inkybee is the blog discovery tool. This helps you find influencers in any niche. Additionally, Inkybee also consists of a relationship tracker feature. With this, you can manage relationships with the influencers you work with and ensure that everything is perfect.
7. BuzzSumo
If you want to promote your content properly, then Buzzsumo is a must-have tool for you. Buzzsumo is basically an all-in-one platform that helps you keep a check on content performance. With Buzzsumo, you can not only track your content but your competition’s content as well. Make use of the dashboard and enter a URL that you wish to track. This will help in tracking the order to analyse the performance of the content over longer time periods. It is very easy to set alerts for URLs or authors with this tool.
Besides having plenty of functionalities, this comprehensive platform is simple to use. It is perfect for both writers and marketers. Buzzsumo can also be used to see your competition’s social, SEO, and PPC metric. In addition to that, Buzzsumo is very useful for keyword research and coming up with fresh content ideas. Furthermore, it lets you analyse viral posts so that you can identify the factors which make them so good and unique.
FINAL WORDS
If you really want to drive more traffic, enhance brand awareness, and generate fresh leads. It is essential that you make use of the right set of tools. Last but not least, these content promotion tools will indubitably help you create a successful all-around campaign. It will also help you yield better results in a shorter time frame.
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