Pictures tell stories. Some describe melancholia while others capture the beauty of ecstasy and excitement. If you are an avid photographer, then you very well know what we are talking about. You can write a thousand words to tell a single story. In the end, a more beautiful idea can be conveyed through a simple photograph. Pinterest Marketing is a good way to get your art noticed by others.
Photography is not just a profession; it is an art, a passion. It is what makes us capable of recognising the precious moments and capture them forever. Store them away safely. It is indeed a rare skill. What’s rarer is the perfect way to pitch your skills. Today, you have so many platforms. Facebook, Instagram, Twitter and so on. But still, it won’t be enough to get your skills noticed. If you want to make that passion a profession, then you need to find the proper channel.
You cannot compare to the million dollar industries and companies which provide a professional photographer. That idea might have worked 4 or 5 years back. But if you think about using Facebook to show off your skills and earn a few, you seriously need to reconsider.
Pinterest is one such platform where you do not need to compete with professional companies. You can freely advertise your skills. This will guide the right person to you. Unless you have been living under a rock, you must know what Pinterest is. While not meant for that purpose, strictly speaking, you can use it for marketing your Snapping Skills.
If you are indeed unaware of what Pinterest, here’s short intro about it.
Pinterest is a social media platform. It is quite different from other social media platforms like Facebook and Twitter. Just go on to https://www.pinterest.com/, sign up using Google or make an account. You will immediately notice a difference.
It depends extensively on pics. That’s what the whole deal is. And for a photographer, that’s like hitting the jackpot.
Leverage Pinterest for Photography Marketing
So the whole article is about how you can use Pinterest to market your photography skills, how you can use it to attract prospective customers. It is pretty actually. With interest, you don’t really worry about professional competition. All you need to do it spread your network. More you form a connection, better it will be for your photography business.
1. Make your Own Website.
This is something that you have to do before starting to use Pinterest. If you want to look like a professional, then make your own website. There are tons of software to help you with that. Having your own website is like having a backyard. You can use it to show off your photography skills, your past experiences, testimonials from your customers and a lot more. This is where interested people will be directed to when they click on your pins.
2. Create a Business Account on Pinterest.
If you want this to work your way, personal account won’t cut it. Head over to Pinterest and make a business account. If you already have a personal account, then be sure to convert to a business account. With a business account, you get a lot more power. Not to mention, you get powerful tools known as Pinterest Analytics. As the name may suggest, if you own photography business, or are a freelance photographer for hire, a business is account is best suited for you.
3. Link Personal Website with Pinterest Business Account.
The next step you have to take is linked to your website with the business account that you have created on Pinterest. This will help you with redirecting your traffic to your website. This process is known as “claiming your website”. Seems kind of weird doesn’t it?
You need to place a meta tag in the head section of the root HTML file of your website. Then you would need to download an HTML provided by Pinterest. Next, you need to place that in the same section as the root HTML of your website. Then head over to Pinterest and click on Claim. Once the process completes, you can remove the meta tag and HTML file. The process is technical and for more help, go to https://help.pinterest.com/en/business/article/claim-your-website.
4. Show-off your Best Works.
Next, its time to show your best works on Pinterest. It would be like giving your prospective customers a taste of your photography skills. Every pic you upload will be shown as “pins” on your “board”. If you are familiar with Facebook, those two words map to “post” and “timeline” respectively.
Not only can you show-off your best works on Pinterest, but you can also give others a hint of your style. Things like what you expect from them when they call you for a particular occasion. This is the part where you have the most power. A simple picture can tell a thousand words. If you upload pictures related to a certain occasion like say weddings, then that would also work like suggestions. The way those pics were taken will help your prospective clients get an idea of what they can wear and what they can expect.
Every time someone is interested in your photography skills, they would click on pins. This would redirect them to your website. Now that’s some smart Pinterest Marketing.
Extra Edges
What else can you do to increase the traffic to your website? How can you make sure that you do effective marketing? Marketing Strategy is what you need to show your great photos. This is where analytics and SEO come in. The former will help you realize the trend on Pinterest; the latter will help you optimize your site. There are many SEO tools like Moz, Ahrefs, BuzzSumo, Open Site Explorer etc. you can use for this.
Pinterest Analytics.
Pinterest Analytics tell you about the general audience of your pins and website. It tells you who is viewing your pins. Not only does it give you a general idea about photography for what kind of occasions are most in demand but also tell you which kinds of devices do people use to view your pins. It’s that powerful.
Pinterest can help you get a general about what kind of content you should upload on the board. It also tells you how you should categorize them. This would eventually help your clients choose you as their best option.
SEO and Related Analytics
SEO stands for Search Engine Optimization. It will help you market your content and establish your web presence. While SEO doesn’t really deal with pics, you can use it to change your website content. There are many tools like Ahrefs and Moz which help you realize a set of keywords most suited for your website.
These tools give your website a general score. This score helps you determine the estimated traffic. Traffic means views your website gets. This not only comes from Pinterest but from different search engine results as well. Ahrefs is particularly powerful in this regard. It helps you analyse a competitors site and see how well your marketing skills fare against their content.
You can use the keywords to give the title to the pages of your site. You can put them as tags under your sample pictures. Or use them in the description section of your site. The search engine cannot read pictures. But by including keywords like “the best photography and editing skills” or “wedding photographer” you direct people to your website. So whenever someone searches with phrases like “photographer wanted “ at a particular location or occasion, your site ranks higher in the search results.
Now that’s Pinterest Marketing with SEO that ensures guaranteed success.
Related Posts
What is Google Algorithms
All search engines use highly-efficient algorithms to retrieve the most...
Read MoreAll about SEO specialist
SEO specialists are like a marketing professional who drives more...
Read MoreWhat is OBL in SEO (Outbound
INTRODUCTION Everything over the internet is connected with the help...
Read More